内容摘要：发言人：Vivien Marsh（英国威斯敏斯特大学新闻与传播学院媒体、艺术与设计系博士研究生）。在过去的几十年里，英国广播公司（BBC）的新闻报道一直以公正、平衡著称，与此同时，它的节目也包含着具有全球统治地位的盎格鲁-美国新闻风格以及自由-民主价值观。近年来， BBC英文版全球电视新闻的面貌早已焕然一新：屏幕上出现了来自世界各地的新闻记者，值得一提的是，其中包含一些非英国出身的、会说其本国语言并通晓当地知识的记者。本研究将对两个电视台的新闻节目进行对比和阐释。研究者曾在BBC做过二十五年国际新闻记者，其中有几年任职于BBC的24小时国际电视新闻台产品发布团队，因此积累了许多研究材料。另外，本研究中还包含了研究者在博士期间对CCTV英语新闻台和BBC国际新闻台进行对比研究的成果。
关键词：Vivien;Marsh;soft;power;CCTV;News;电视新闻;英语;传播;研究;节目;媒体;国际化
作者简介：
Vivien Marsh
Title：News in the Time of Globalisation: a Study of CCTV News (English) and BBC World News TV
Keynote Speaker：Vivien Marsh, Doctoral Candidate, Faculty of Media, Arts and Design, Department of Journalism and Mass Communication, University of Westminster, UK
Abstract：
In the crowded global marketplace for international English-language television news, is a universal standard of journalism developing – or is there still an audience for channels that communicate national perspectives to other countries? Can news programmes “look global” yet convey the values of a specific country? Do they have the potential to enhance that country’s “soft power”?
Over decades, the BBC has built up a reputation for impartial, balanced reporting, but it is also identified with the globally dominant Anglo-American style of news and the liberal-democratic values that go with it. CCTV, the Chinese state broadcaster, is now several years into a “going-out” venture in which it is seeking to make China’s voice heard in the world and offer an alternative English-language news agenda.
The face of the BBC’s global TV news in English has in recent years changed markedly: nowadays, journalists from all over the world appear on screen, including – especially – reporters from non-British backgrounds with local languages and local knowledge. CCTV’s expansion and global recruitment has given it an instant international – sometimes even Western –“look”. Do these staffing revolutions change the two broadcasters’ news values or the messages they convey? Is “soft power” still possible or even desirable with multinational journalistic teams?
Material for this comparative and expository presentation is drawn from the researcher’s 25 years as a BBC global news journalist – including several years at the BBC’s 24-hour international television news service, where she was part of the launch team. It also contains perspectives from her PhD research which compares the news output of CCTV News English and BBC World News TV.
